Conducting Marketing On Facebook

Conducting Marketing On Facebook

Entering the social networks like Facebook has been chosen many companies and individuals to expand markets in marketing. Do not just come in, know how.
"Not many companies can adapt to social media. The great social media is adopting SMEs," said Nukman Luthfie Online Strategist.
Companies that made it into the social media company whose management is changing. Because the old days, generally using a one-way marketing through TV, radio, newspapers, or magazines, have never met in person with consumers so that will go into shock when social media without any preparation.
"People will want to be friends with a brand first because they like the brand. Secondly, because there are special offers delivered in Fanpage brand. Third, because the people he knew 'Like' or friends with the brand and the latter, because of its content attractive, "said Nukman.
In line with Nukman, Facebook Official Reseller in Indonesia as well as representatives of Aswin Regawa Admax Network mentions a brand on Facebook Fanpage is the place where consumers interact with the brand.
"But sometimes there are many brands that still use traditional ways despite having entered the social media," he said.
He said there are three things to do in marketing at Facebook. Namely, the targeting strategy, content strategy, and management Fanpage.
Targeting strategy. On Facebook, we can reach areas where potential customers are. If confused, Aswin advised to access the Facebook Marketing Solutions is located at www.facebook.com / marketing to find a reference.
"This is a free science, but people may not know or are too busy to read it," joked Aswin. "Frequently this page read," he advised.
Content strategy. There are many tools and social plugins that can be used for content creation, which is also available in the Facebook Marketing Solutions. For example, create polls, interact with the customer, or can also be creative with the video.
"February 29th there will be new on Facebook. Platform change, can be used for marketing. For example, the video features, can be used for closer engagement with the consumer. Not always have to love discounts, promo, or a greeting, but make creative imagery that would later lead to on consumer perceptions, "he explained.
Fanpage management. Here it is very important to maintain customer loyalty.We are required responsive to complaints, open and honest. Aswin advised not to cut off the conversation when a customer complains, but direct access to customer service.
"Management failed Fanpage Fanpage brand usually is forced to make a customer service. Point is that we interact with the customer in such a way as well. Advantage, when there is a problem, it could be another loyal customer actually defend us," he concluded.source