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Wednesday, February 29, 2012

SRS Labs and Samsung updated their licensing agreement for smartphone audio

SRS Labs today at the Mobile World Congress (MWC) 2012 in Barcelona, ​​Spain, announced that it has renewed and expanded licensing agreement with the mobile division of Samsung Electronics Co., Ltd. for several years to come. Under the new licensing agreement with SRS Labs, Samsung will now have access to a broader portfolio of audio solutions from SRS to implementation on smartphones made by Samsung and other electronic media.
"Samsung is not only one of the largest CE manufacturers in the world but one of the biggest supporters in the development and electronic marketing with good sound quality, therefore we are very pleased with the renewal of our license agreement with Samsung's mobile division for several years," said Bob Lyle, Vice President of Mobile Solutions Group at SRS Labs. "We have worked together closely and effectively with the Samsung mobile team since 2008 and believe that signing a new contract with SRS validates our efforts and innovations to improve the sound quality of the smartphone and the media to further excel in competition on the market."
Some smartphones and multimedia devices natively Samsung is equipped with SRS sound technologies, such as for the sequence of the Wave series smartphones.However, by extending a licensing agreement with SRS Labs, Samsung will now have access to the latest solutions from SRS, including TruGaming ™ technology, a new 3D audio technology designed specifically for accurately placing the sound in three dimensional space through the headphones. In addition to having access to a broader portfolio of patented SRS IP, Samsung also get access to a team of experts dedicated to audio and SRS field applications engineer, who ensures that all Samsung products featuring SRS technologies deliver sound with superior audio performance.
For this, Samsung has provided access to the API (Application Programming Interface) for the OpenAL library, 3D sound on the 2.0 SDK to developers bada bada application.Media in the namespace namespace OpenAL allows your application to create 3D sound through OpenAL (Open Audio Library). OpenAL 3D Audio API is cross-platform suitable for use in gaming applications and many other types of applications using the audio function. Model library collects audio sources moving in 3D space that can be heard by a single listener somewhere in that space. With this you as a developer application program can determine the source of the sound in 3D.
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