The importance of "Go Online" For Growing Businesses

The importance of "Go Online" For Growing Businesses

Being pewirausaha is now a public option. Besides having flexible hours, opportunities to develop product and marketing it is very tempting."SMEs in Indonesia is now increasing in number, and is quite successful. One indicator of the success of SMEs is evident from the number of total Indonesia's exports reached USD 1.840 billion," said Khairul Jumadi, staff from the Indonesian Ministry of Cooperatives and SMEs in the event "Local Businesses Go Online" at the Hotel Le Meridien, South Jakarta, some time ago.However, although the general level of exports of SMEs in Indonesia has been quite successful and achieved the target in 2011 and then, apparently the SME entrepreneurs tend not to enjoy the maximum benefit from their products."It's very ironic, because of the total value of these exports, SME entrepreneurs are just like 'tricked' by the actors who sell their exports at a price many times and buy from SMEs at a cheap price," he added.To date of 52.7 million SMEs in Indonesia, about 70.6 percent are micro enterprises.Various limitations of these micro-entrepreneurs often hinder the success of their businesses. One of the obstacles faced to overcome this problem is the lack of access to information technology that is not directly be difficult for them to market a product, or even export the product."Many people assume that technological progress is not important that they feel no need to use it. Using the phone or just a brochure they had enough. When in fact less, because we now live in modern times, and inevitably have to follow the development of, for example with promotion through the internet or go online start, "said Daniel Tumiwa, Country Manager of Indonesia today.Khairul added, although SMEs are skilled in making products and persistent in achieving success, but they tend to stagnate when it comes to information technology.From the survey conducted by the Ministry of Cooperatives and SMEs, about 36 percent of SME owners have a computer and internet literate, 12 per cent of SME owners to use computers and the internet for business, and only 6 percent of SME owners who successfully do business online. The constraints from computer prices are expensive, do not understand the internet, to not have time to update the website, become an obstacle to the pewirausaha and owners of SMEs to market their products, thereby limiting movement in exporting their own products.In addition to "capital" needed to go online to start this is quite expensive for owners of micro SMEs, often the biggest obstacle is in the self-limiting and tend to turn a blind eye to the shifting trends of this business. They felt no need for internet access to advanced, while the curiosity and desire to master the technology is quite low, especially among owners of SMEs in the region."I used to think that the website and e-mail is a communication tool that is new and can only reach certain circles. But after I saw the potential export products, like it or not this technology should be utilized so that businesses can thrive," said Andre Suryaman, owner Naturao House Homedeco business.Recognizing the benefits of mastering the Internet and see the market conditions that have much access to the internet, entrepreneurs should also follow the development of technology to expand markets and attract a wider customer


source:kompas