Flooding Effects Still Felt Ford Thailand

Flooding Effects Still Felt Ford Thailand

 

Floods that have plagued Thailand last year was still affects up to now, especially in the automotive sector. Ford also admitted that the supply of car supply from Thailand are still not able to meet consumer demand for Indonesia.
Ford cars sold in Indonesia itself is derived from plants in Thailand, due to floods that hit the bamboo curtain country some time ago, a number of Ford auto parts supplier that affected many of which ultimately also have an impact on Ford's production process there.
PT Ford Motor Indonesia recognizes that the supply of cars to consumers in Indonesia for several months still to see the vehicles. However, for retail sales in February as a whole, Ford managed to sell 711 cars, up 17 percent from the previous month.
Three models of Ford's best-seller in Indonesia, All New Ford Fiesta, Ford Ranger and Ford Everest are all manufactured in Thailand, where many industries, including automotive industry, is still trying to fully restore the network of suppliers and pursue the production schedule as before the flood.
Although there are supply constraints, the All-New Ford Fiesta is the leading in-class continues to generate strong demand and generate retail sales in February are up 33 percent year-over-year reaching 639 units.
Fiesta product line are now grit after Ford introduced a four-door sedan version of the Fiesta.
"All-New Fiesta is one of the leaders in the small car segment, and through the addition of the Fiesta sedan, as well as an increase in dealer inventories across the whole of this month, consumers in Indonesia will have the opportunity to connect with the Fiesta even more ways," says Managing Director Ford Indonesia Good Susanto.
For this year, Ford was still optimistic will be able to continue sales growth in Indonesia, which will be supported by the launch of two new One Ford global car the All-New Ranger and all-new Focus as well as the opening of eight new Ford dealer in strategic locations throughout Indonesia. The opening of the eight dealerships this year will add to the total network of Ford dealers in Indonesia to 48 locations.
"We continue to work hard to restore the supply and delivery of our vehicles as soon as possible, although this situation may continue until the coming months. However, through the launch of the All-New Ranger and the All-New Ford Focus this year, we are confident that our plan will continue and we will build significant momentum with the passage of time this year, "he concluded.
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